01
Lead capture + qualification agent.
Qualifies inbound traffic from your site, scores fit, books meetings on your calendar. No human in the loop on the first three steps.
For SMB owners
AI agents that run your sales, wired into your stack. Built for owner-led businesses.
For owner-led businesses $1M-$10M ready to install AI agents that run the pipeline instead of buying more software.
You don't need another tool. You need the tools you already pay for to talk to each other, run themselves, and free up your team to sell.
The leak map
What every SMB owner tells us on the first call.
01
Your CRM is full of dead leads.
8K contacts. 200 are warm. Nobody knows which 200. AI re-segments and re-engages them. The rest of the database actually starts working.
02
Proposals get written from scratch every time.
Your sales team rebuilds the same proposal for the fifth time this month. AI drafts 70% in your voice in 20 minutes. The salesperson edits and sends.
03
Content engine is sporadic.
You post for two weeks, then nothing for six. AI keeps the engine running with you in the loop, not driving it. Newsletter, LinkedIn, and email stay on a cadence even when you are heads-down on customer work.
04
Lead-to-meeting takes 14 days.
First touch to qualified meeting takes two weeks because the follow-up is manual and the calendar back-and-forth is broken. AI compresses this to 48 hours.
What we install
Five AI agents. Built in your voice. Owned by your team.
02
Outbound system (cold email + LinkedIn DM).
Modeled on an outbound system Joel built from scratch for a B2B client that generates 10 mid-market opportunities per week. Built around your ICP, not generic templates. Wired into your sending identities, not your founder inbox.
03
Proposal drafts in your voice.
Pre-trained on your past proposals and won deals. Drafts the first version in 20 minutes. Salesperson edits, not writes. Quotes consistent, voice consistent, faster turnaround.
04
Follow-up sequencer.
Every inbound and outbound gets a multi-touch follow-up across email, LinkedIn, and SMS. Personalized to the prospect, paused on reply, escalated to a human at the right moment.
05
Content engine (LinkedIn + newsletter + email).
Runs on your inputs. Voice notes, raw notes from customer calls, transcripts. Outputs three weeks of content at a time, in your voice, for you to review.
Where this works
Where we install AI sales agents today.
B2B services & consulting.
Agencies, consultancies, professional services.
Founder-led B2B SaaS.
Pre-Head-of-Growth, post-PMF. Indie hackers, vertical SaaS.
Local home services & trades.
HVAC, plumbing, contractors. High-revenue services with leaky lead intake.
Owner-led professional services.
Legal, accounting, fractional firms. Owner is the rainmaker.
E-commerce + DTC brands.
Subscription, retail, direct-to-consumer with a sales motion attached.
Numbers from the work
Results from prior roles.
10/wk
mid-market opportunities from an outbound system built from scratch
B2B client
$15M+
sales-qualified pipeline, with 700+ qualified founder leads from one podcast-to-consultation funnel
Elite Entrepreneurs
100%
increase in qualified lead flow
Revature
Results from prior roles.
Engagements
Scoped to your pipeline.
Each engagement is shaped around the systems involved, the constraint we uncover, and the outcome we agree to pursue.
Book the audit
Ready to see what an AI agent does for your pipeline?
30 minutes. We look at your CRM, lead flow, and content engine and tell you where AI moves pipeline first. No deck. No pitch slide.