Every lead runs through your inbox, the follow-up slips, the hot ones go cold, and the leads you already paid for quietly die. You are doing the job of a five-person sales team, alone.
Empowr AI is not taking new clients. I am open to Sr. GTM Engineer roles, fully remote, and I build outbound systems with human approval gates.
$15M+
Sales-qualified pipeline · 700+ qualified founder leads · Elite Entrepreneurs
10/wk
Mid-market opportunities from an outbound system built from scratch
100%
Increase in qualified lead flow · Revature
10,000+
Students reached · CUNY ASAP
$15M+ sales-qualified pipeline
Elite Entrepreneurs
100% lead flow
Revature
+25% enrollment
Year Up United
10,000+ reached
CUNY ASAP
Agencies, consultancies, professional services. The owner is the rainmaker on every deal. AI handles inbound qualification, drafts proposals in the owner voice, and runs the follow-up sequence so the owner stops being the bottleneck.
See how I would help youPre-Head-of-Growth, post-product-market-fit. Founder is still doing outbound. AI agents run cold outbound at scale, qualify inbound trials, and keep the content engine on cadence while the founder ships product.
See how I would help youHVAC, contractors, med spas, legal, accounting. High-revenue services with leaky lead intake, manual follow-up, and a CRM nobody opens. AI scores leads, books the calendar, and keeps the follow-up sequence running without the owner touching it.
See how I would help you01
Leads come in, fall out. 90% of the database is untouched. The few hot leads get worked manually. Nobody knows the actual conversion rate at any stage. The funnel is theoretical.
02
Every proposal, every follow-up, every meeting comes back to your inbox. The business runs at the speed of your attention, which is already maxed. Hiring a full-time growth lead is a $200K+ commitment you cannot justify yet.
03
CRM, email, scheduler, proposal tool, payment. Five subscriptions, zero handoffs. Your team copy-pastes between tabs all day. AI agents are the connective tissue most SMB stacks are missing.
This is not a hunch. Here is what the data says happens when every lead, every follow-up, and every tool runs through one owner.
Speed to lead
78% of buyers go with whoever responds first. But when Workato tested 114 B2B companies, only 31% even tried to call the lead, and fewer than 1% replied inside five minutes. When every lead routes through your inbox, you lose deals you already paid to generate. A qualifying agent answers in minutes, day or night, so you stop handing buyers to faster competitors.
Kixie (first-responder) and Workato study of 114 B2B companies
The tool tax
Marketers use just a third of the software they pay for, down from 58% in 2020, so roughly two-thirds of your stack sits unused. Five tools that do not hand off to each other is worse than one that does. I put agents between the tools you already own so the whole stack runs as one system.
Gartner 2023 Marketing Technology Survey (405 leaders)
Follow-up gap
44% of salespeople give up after a single follow-up, yet 80% of sales take five or more follow-ups to close. That gap is where your meetings are hiding, and a busy owner is the most likely person to skip it. A follow-up agent runs the full sequence on schedule so no lead dies from neglect.
GrowthList Sales Follow-Up Statistics
36%
Owner's week spent on admin tasks
Where the week goes
Owners spend 36% of their work week on small administrative tasks, per a survey of 251 US founders. That is nearly two full days a week the rainmaker is not in front of a buyer. Empowr AI agents absorb the admin so your hours go back to the work only you can do.
Time etc / Censuswide survey of 251 founders, 2023
$200K+/yr
Head of Growth, fully loaded
The math
The average Head of Growth runs about $163K a year in base salary, and past $200K once you add benefits, taxes, and ramp. That is money a $1M-$10M business usually cannot justify. Empowr AI scopes the right level of support around your pipeline, your highest-value constraint, and the outcome you need.
Salary.com (Head of Growth average)
Before we install anything, this is the thinking it runs on. The same principles I use to decide what to build, what to skip, and what is worth paying for.
01
Weak leads, missed quota, churn. Owners blame one piece. It is almost always the system: sales, marketing, and delivery pulling in different directions. More than half of what most B2B companies spend on growth is structurally wasted. We fix the system, not the symptom.
02
Everyone with a budget is a fantasy list. The useful number is the few hundred accounts that fit your offer right now, by industry, size, and timing, and are likely to buy, stay, and grow. We build that list first. Everything downstream gets cheaper.
03
The fastest way to burn cash is running a later-stage play too early: scaling outbound before the offer is repeatable, hiring ops before you know who the customer is. We name your stage honestly, then build only what that stage has earned.
04
There are a handful of ways to grow: getting found, reaching out, partnerships, events, community, self-serve. Most owners dabble in all of them and execute none. We pick the one or two that match your buyer and your budget, and make them excellent before adding a third.
05
How fast a new client gets a real win drives referrals and renewals, the things that actually grow a business your size. We build the engine around time-to-first-result, not just lead volume.
None of this is theory. It is the same operating system running on my own business, live at iamjoelcabrera.com/accountability.
Every engagement is scoped to your pipeline. The shape stays the same.
Days 1-14
We audit your current pipeline. CRM, email, scheduler, proposal flow, content engine. We rank the one bottleneck where an AI agent moves revenue fastest. Almost always: inbound qualification + auto-scheduling.
Days 15-45
Cold outbound agent boots up (modeled on a system we built for a B2B client). Proposal drafting agent trained on your past wins. Follow-up sequencer wired across email, LinkedIn, and SMS. Composio handles auth across Gmail, Calendar, CRM, Slack. Make.com runs the connectors.
Days 46-90
30-day stabilization with your team in the driver seat. We watch the metrics, fix what breaks, kill the agents that did not earn their keep, double down on the ones that did. By day 90 you are on the monthly retainer and the agents run without us.
Most engagements roll directly into the monthly retainer at day 90. A small number end at handoff if the in-house team can operate the agents without ongoing support.
Same six steps on every engagement. The agents change. The order does not. It is the system the whole business is named after.
We audit your pipeline, CRM, inbox, proposal flow, and content. Then we find every place clients leak and rank each one by what it is costing you. No 90-page deck. You see the map before you commit to a build.
The stack matters less than what comes out the other side. But owners ask, so here is the honest answer.
The brain
Anthropic's Claude runs every agent: outbound copy, inbound qualifying, proposals. Cheapest sufficient model for the rest, Claude on the calls that need judgment.
Build tool
Workflow automation built with Claude Code under my direction, not a no-code tool that caps out at the edge case.
Data and enrichment
Target lists, buying signals, and personalization at scale.
Cold email that lands
Deliverability, sending identities, and inbox rotation so your outbound hits the inbox, not spam. Every message approved by you before it sends.
CRM and pipeline
Lead scoring, stage tracking, and the follow-up sequences that run without you. We work in HubSpot, Salesforce, or the CRM you already run.
Stack is opinionated, not prescriptive. We swap pieces when an engagement needs it.
Joel Cabrera is open to Sr. GTM Engineer roles, fully remote.
Built an outbound system from scratch that generates 10 mid-market opportunities per week. Contributed to $15M+ in sales-qualified pipeline at Elite Entrepreneurs. You are not hiring someone who reads about owner-led growth. You are hiring someone who has done it.
Agencies build and ghost. We build and operate. The monthly retainer means the agents stay current, the workflows stay tuned, and new agents come online as your priorities shift. Your in-house alternative is a $200K+ growth hire. The retainer is a fraction of that.
I build enrichment, list-building, and signal-based outbound. When a tool is the right call, I use it. When custom automation does the same job cheaper, I build that instead. Either way, you get the output without babysitting any of it.
Marketing Manager, Partner GTM & Automation · Orlando, FL
I am open to Sr. GTM Engineer roles, fully remote. I build outbound systems with human approval gates, and Empowr AI is not taking new clients.
At Elite Entrepreneurs I led partner-adjacent GTM execution for a podcast-to-consultation funnel, driving 700+ qualified founder leads and contributing to $15M+ in sales-qualified pipeline. I also built an outbound system from scratch that generates 10 mid-market opportunities per week. At Revature I led outbound programs and increased qualified lead flow by 100%. At CUNY ASAP I reached 10,000+ students and built 200+ organizational partnerships, and at Year Up New York I contributed to a 25% increase in weekly enrollment.
Empowr AI is not taking new clients. I am open to Sr. GTM Engineer roles, fully remote. Book a call or send an email.
